Why Video on Social Media?

Why Video on Social Media?


Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views and still be a success. If your company sells enterprise software, a video that tells the story of how your software can help might be a success with only 600 views (if those views come from your target market, or generate leads). Yes it’s about shareability, but shareability among your target market is key.

Social video owns the all-important 18 to 33 year-old demographic

Millennials are spending less time in front of their TVs (if they even still own one) and more time watching video on their mobile devices and laptops. By 2030, millennials will comprise 75 percent of the global workforce, making it hard to ignore video platforms that resonate so well with this key audience.

Video is unique in its ability to connect with viewers

And social networks favor video in their algorithms, knowing that this rich content is favored by users. On Twitter you can respond to a customer inquiry with 140 characters of text, or you can take a few minutes and record them a 30-second video message. They’ll appreciate the extra effort.

Your competitors are already leveraging social video

A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all. It’s clear that companies are quickly recognizing the growing power of video.

Social Media Videos